What would Simon Sinek say about Canadian brands?
The business world is awash with debates and discussions about brands with purpose. Who has it. Who appears to NOT have it. I don’t believe there is a more important discussion to be having as a...
View ArticleRule # 1 for Global Brand Leaders: Brands exist to improve lives!
“Profits and cash flow in a business are like blood and water in a person’s body.” This is something I often tell my clients and students. Just as a person needs blood and water to survive, a business...
View ArticleRule # 4 for Global Brand Leaders: They make brand strategy the business...
I posed the question, What is Brand Strategy?, in my May 2, 2013 post. It’s a question I usually ask executives at the start of a Global Brand Leaders training session. Many attendees think the term...
View ArticleRule # 2 for Global Brand Leaders: They are galvanized by purpose and beliefs
This past week I met with three founding, C-suite executives. I was called in to discuss the challenges they faced in building their company’s brand and business. The Chief Operating Officer gave an...
View ArticleStrong brands are customer-oriented NOT customer-led
In the last class of the MBA Brand Management course I teach, one of my students asked me a very simple, but provocative, question. My boss often says the customer is always right. To beat the...
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